the Samsung Galaxy S III

It is reported that Samsung emailed, tweeted and blogged Monday about a May 3 event in which reporters are being invited to "have a First look of Galaxy." At this party in London, it is expected that Samsung will uncover the Samsung Galaxy S III.

The Galaxy S III would be the successor to the Galaxy S II, which was never a single phone, but rather a listing of devices with designs and features according to the job and carriers in different countries. Its size will very 4.3-inch and 4.5-inch screens.

Although the Galaxy S II has been the leading Samsung Android device for AT&T, Sprint and T-Mobile, the nation's largest carrier, Verizon, has avoided the S II altogether. Instead, Verizon has gone all-in with the Samsung Galaxy Nexus, the first handset to boast the Android 4.0 operating system.

By all versions, the Galaxy Nexus is currently Samsung's best Android phone, its single-carrier limitation notwithstanding.

But what will happen when the Galaxy S III is released?

This is a complicated question to answer by the 5.3-inch Galaxy Note, which has been a surprise hit for Samsung. More than 5 million Galaxy Note units have been distributed in market.

While Samsung is making variety of phones for different markets, carriers and countries, it's difficult to anticipate where the Galaxy S III will be vested in.

"Samsung is producing multiple smartphones with leading-edge specs and, yes, that does make it tough to figure out which one their flagship phone is," Rubin told Wired. "But Samsung is one of the few companies out there that can make a lot of different phones with different functionality, geared toward different markets, that can all be considered flagship phones somewhere. “Irrespective, when the Galaxy S III is exposed, the smartphone will be worthy of flagship status for at least a few carriers.

"The basic idea behind launching new Galaxy Nexus is to provide a pure Google Android experience. The Galaxy Note, which has the largest screen size of any handset in a major carrier portfolio, is clearly about maximum screen real estate and the S-Pen for notes, annotation and drawing. Each device has its tradeoffs and Samsung is trying to find best way to meet the market demands"


"Just because there are so many versions of the Galaxy S II, and the Galaxy S before it, is because the Galaxy S line is about establishing a high-end baseline and having broad carrier reach," he said.
"The whole point is to sell as many of those phones as possible, so what they're going for is top-of-the-line specs, but also mainstream consumer needs."

“It is predicted that the Galaxy S III will have a 4.7-inch screen, quad-core processor, an 8+MP camera, 4G connectivity and (of course) a custom, Samsung-skinned version of Android 4.0. The Galaxy S II had almost-as-large screens, a dual-core processor, an 8-megapixel rear camera, and 4G data support.”

"unfortunately, if Galaxy S III is just like the Galaxy S II, but with slightly better specifications, then I think Samsung will have a tough time selling it as differentiated product,"

It is also argued that: When we compare the iPhone 4 to the iPhone 4S, Apple's hardware specs are remarkably similar. In effect, Apple's most successful phone launch ever was built on the back of an extra CPU core, an improved camera, and a clever voice-recognition system with natural language comprehension.

"It’s a common reality that Samsung's brand is not Apple-strong yet, People don't know if Samsung will ever reach that emotional level for the brand from the consumer standpoint. And that's what makes this question of 'Will the Galaxy S III be a big flagship phone?'

So, it is Samsung's best opportunity to make the Galaxy S III a successful and would be introducing a ground-breaking new technology, she said.

"People don't think phones can get that much thinner, and they don't think that there is no need to get much bigger. If Samsung can launch a phone with a flexible display, something they've been experimenting with for a while now, then they have great chance to win the heart of people.. If they don't do something like that, they might have a hard time getting enough people to see the Galaxy S III as a truly differentiated product."